2. In what types of service industries are standards most difficult to develop? Why? Recommend three standards

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2. In what types of service industries are standards most difficult to develop? Why?

Recommend three standards that might be developed in one of the firms from the industries you specify. How would employees react to these standards? How could you gain buy-in for them?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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