1. Illustrate the importance of customers in successful service delivery, creation, and cocreation of service experiences. ...
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1. Illustrate the importance of customers in successful service delivery, creation, and cocreation of service experiences.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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