. Compare two services on the Internet. Discuss the design of each in terms of whether it...
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. Compare two services on the Internet. Discuss the design of each in terms of whether it meets your expectations. How could the design or the service process be changed? Which one is most effective, and why?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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