. Compare two services on the Internet. Discuss the design of each in terms of whether it...

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. Compare two services on the Internet. Discuss the design of each in terms of whether it meets your expectations. How could the design or the service process be changed? Which one is most effective, and why?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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