4. Develop a service blueprint for a technology-delivered service such as streaming a movie on your TV

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4. Develop a service blueprint for a technology-delivered service such as streaming a movie on your TV or laptop, or renting a DVD from a RedBox kiosk). Compare and contrast this blueprint to one for the same service delivered via a traditional channel

(such as watching a movie in a theater).

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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