3. Choose a service you are familiar with and document the customer action steps through a photographic
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3. Choose a service you are familiar with and document the customer action steps through a photographic or video blueprint. What is the “evidence of service” from your point of view as a customer?
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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