2. Find a new and interesting service in your local area or a service offered on your...

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2. Find a new and interesting service in your local area or a service offered on your campus. Document the service process via a service blueprint. To do this exercise, you will probably need to interview one of the service employees and experience the service yourself, if possible. After you have documented the existing service, use blueprinting concepts to redesign the service or change it in some way.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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