1. Visit the websites of companies with known world-class service cultures (such as Ritz-Carlton, FedEx, Starbucks, or...

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1. Visit the websites of companies with known world-class service cultures (such as Ritz-Carlton, FedEx, Starbucks, or Zappos). How does the information conveyed on the website reinforce the company’s service culture?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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