2. Review the section of the chapter on boundary-spanning roles. Interview at least two frontline service personnel
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2. Review the section of the chapter on boundary-spanning roles. Interview at least two frontline service personnel regarding the stresses they experience in their jobs.
How do the examples they provide relate to the sources of conflict and trade-offs described in the text?
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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