1. What factors influenced your expectations of this course? Which were the most important factors? How would...

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1. What factors influenced your expectations of this course? Which were the most important factors? How would your expectations change if this were a required course? (Alternatively, if this course is required, would your expectations change if this were an optional course?)

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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