1. What is physical evidence, and why have we devoted an entire chapter to it in a...
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1. What is physical evidence, and why have we devoted an entire chapter to it in a services marketing text?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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