2. Describe and give an example of how servicescapes play each of the following strategic roles: package,

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2. Describe and give an example of how servicescapes play each of the following strategic roles: package, facilitator, socializer, and differentiator.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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