3. Imagine that you own an independent copying and printing shop (similar to FedEx Kinkos). In which
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3. Imagine that you own an independent copying and printing shop (similar to FedEx Kinko’s). In which cell would you locate your business in the typology of servicescapes shown in Table 10.3? What are the implications for designing your physical facility?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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