1. Which approach to pricing (cost-based, competition-based, or demand-based) is the most fair to customers? Why? ...
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1. Which approach to pricing (cost-based, competition-based, or demand-based) is the most fair to customers? Why?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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