2. Is it possible to use all three approaches simultaneously when pricing services? If you answer yes,

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2. Is it possible to use all three approaches simultaneously when pricing services? If you answer yes, describe a service that is priced this way.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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