10. Intuitively, it would seem that managers want their customers to have wide tolerance zones for service....

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10. Intuitively, it would seem that managers want their customers to have wide tolerance zones for service. But if customers do have these wide zones of tolerance for service, is it more difficult for firms with superior service to earn customer loyalty?

Would superior service firms be better off to attempt to narrow customers’

tolerance zones to reduce the competitive appeal of mediocre providers?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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