2. Visit two local retail service providers that you believe are positioned very differently (such as Target
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2. Visit two local retail service providers that you believe are positioned very differently
(such as Target and Nordstrom, or Burger King and a fine restaurant). From your own observations, compare their strategies on the elements of the service marketing mix.
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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