2. Visit two local retail service providers that you believe are positioned very differently (such as Target

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2. Visit two local retail service providers that you believe are positioned very differently

(such as Target and Nordstrom, or Burger King and a fine restaurant). From your own observations, compare their strategies on the elements of the service marketing mix.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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