2. What is the ACSI? Do you believe that such national indicators of customer satisfaction should be
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2. What is the ACSI? Do you believe that such national indicators of customer satisfaction should be included as benchmarks of national economic well-being similar to gross domestic product (GDP), price indicators, and productivity measures?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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