2. What is the ACSI? Do you believe that such national indicators of customer satisfaction should be

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2. What is the ACSI? Do you believe that such national indicators of customer satisfaction should be included as benchmarks of national economic well-being similar to gross domestic product (GDP), price indicators, and productivity measures?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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