3. Interview a manager about service recovery strategies used in his or her firm. Use the strategies
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3. Interview a manager about service recovery strategies used in his or her firm. Use the strategies shown in Figure 7.4 to frame your questions.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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