4. Reread the Technology Spotlight in this chapter, featuring Cisco Systems. Visit Cisco Systems support website (www.cisco.com/support).

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4. Reread the Technology Spotlight in this chapter, featuring Cisco Systems. Visit Cisco System’s support website (www.cisco.com/support). Review what the company is doing to help its customers solve their own problems. Compare what Cisco is doing with the self-service efforts of another service provider of your choice.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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