3. Interview an employee of a local service business. Ask the person to discuss each of the...

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3. Interview an employee of a local service business. Ask the person to discuss each of the five dimensions of service quality with you as it relates to the person’s company.

Which dimensions are most important? Are any dimensions not relevant in this context?

Which dimensions does the company do best? Why? Which dimensions could benefit from improvement? Why?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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Question Posted: Sep 19, 2024 04:02 AM

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3. Interview an employee of a local service business. Ask the person to discuss each of the...

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Services Marketing Integrating Customer Focus Across The Firm

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