3. Think of a service in which a high level of customer participation is necessary for the...

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3. Think of a service in which a high level of customer participation is necessary for the service to be successful (health club, weight loss, educational setting, health care, golf lessons, online social media, or the like). Interview a service provider in such an organization to find out what strategies the provider uses to encourage effective customer participation.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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