4. Go to the Priceline.com Internet site and become familiar with the way it works. Next, go...
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4. Go to the Priceline.com Internet site and become familiar with the way it works.
Next, go to Orbitz and Travelocity and compare the way they operate. What are the benefits and trade-offs in using Priceline over Orbitz and Travelocity?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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