3. Consider that you are the owner of a new private college and can prepare a value/...

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3. Consider that you are the owner of a new private college and can prepare a value/

price package that is appealing to students. Describe your approach. How does it differ from existing offerings?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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