2. In the next week, find three price lists for services (such as from a restaurant, dry...
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2. In the next week, find three price lists for services (such as from a restaurant, dry cleaner, or hairstylist). Identify the pricing base and the strategy used in each of them. How effective is each?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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