4. Reflect on your own role as a frontline service provider, whether in a current job or...

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4. Reflect on your own role as a frontline service provider, whether in a current job or in any full- or part-time service job you have had in the past. Did you experience the kinds of conflicts described in the boundary-spanning roles section of the chapter? Be prepared with some concrete examples for class discussion.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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