4. Visit the website of Wells Fargo Bank (www.wellsfargo.com), a leader in online banking. What online services

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4. Visit the website of Wells Fargo Bank (www.wellsfargo.com), a leader in online banking. What online services does the bank currently offer? How do these online services help Wells Fargo manage the peaks and valleys of customer demand? How do its strategies to use more ATMs, in-store bank branches, and other alternative delivery strategies complement the online strategies?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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