5. Choose a local restaurant or some other type of service with fluctuating demand. What is the...

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5. Choose a local restaurant or some other type of service with fluctuating demand.

What is the likely underlying pattern of demand? What causes the pattern? Is it predictable or random?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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