5. Consider the university or school you currently attend. What are examples of hard standards, soft standards,

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5. Consider the university or school you currently attend. What are examples of hard standards, soft standards, and one-time fixes that would address student requirements?

Does the school currently use such standards for delivery of service to students?

Why or why not? Do you think your reasons would apply to private-sector companies as well? To public or nonprofit companies?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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