5. Describe the nonmonetary costs involved in the following services: getting an automobile loan, belonging to a
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5. Describe the nonmonetary costs involved in the following services: getting an automobile loan, belonging to a health club, having allergies diagnosed and treated, attending an executive education class, and getting braces.
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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