6. Consider the specific pricing strategies for each of the four customer value definitions. Which of these
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6. Consider the specific pricing strategies for each of the four customer value definitions.
Which of these strategies could be adapted and used with another value definition?
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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