5. Visit the website of an online printing service such as iPrint (www.iPrint .com). Compare its printing
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5. Visit the website of an online printing service such as iPrint (www.iPrint
.com). Compare its printing service process to similar brick-and-mortar services offered by FedEx Kinko’s. Compare and contrast the customer’s role in each situation.
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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