6. Explain the logic behind these two quotes: a complaint is a gift and the customer who...

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6. Explain the logic behind these two quotes: “a complaint is a gift” and “the customer who complains is your friend.”

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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