6. Explain the logic behind these two quotes: a complaint is a gift and the customer who...
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6. Explain the logic behind these two quotes: “a complaint is a gift” and “the customer who complains is your friend.”
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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