7. Describe the four levels of retention strategies, and give examples of each type. Again, think of
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7. Describe the four levels of retention strategies, and give examples of each type.
Again, think of a service organization to which you are loyal. Can you describe the reason(s) you are loyal in terms of the different levels? In other words, what ties you to the organization?
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ISBN: 9780078112102
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Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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