6. Describe the various switching barriers discussed in the text. What switching barriers might you face in

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6. Describe the various switching barriers discussed in the text. What switching barriers might you face in switching banks? Cellphone service providers?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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