6. Describe the various switching barriers discussed in the text. What switching barriers might you face in
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6. Describe the various switching barriers discussed in the text. What switching barriers might you face in switching banks? Cellphone service providers?
Universities?
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Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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