5. Describe the logic behind customer profitability segmentation from the companys point of view. Also discuss what
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5. Describe the logic behind “customer profitability segmentation” from the company’s point of view. Also discuss what customers may think of the practice.
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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