4. With regard to the same service organization, what are the benefits to the organization of keeping
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4. With regard to the same service organization, what are the benefits to the organization of keeping you as a customer? Calculate your “lifetime value” to the organization.
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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