4. With regard to the same service organization, what are the benefits to the organization of keeping

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4. With regard to the same service organization, what are the benefits to the organization of keeping you as a customer? Calculate your “lifetime value” to the organization.

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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