7. Discuss the customers role as a contributor to service quality and satisfaction. Describe a time when
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7. Discuss the customer’s role as a contributor to service quality and satisfaction.
Describe a time when you played this role. What did you do and how did you feel?
Did the firm help you perform your role effectively? If so, how?
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Related Book For
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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