7. Discuss the customers role as a contributor to service quality and satisfaction. Describe a time when

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7. Discuss the customer’s role as a contributor to service quality and satisfaction.

Describe a time when you played this role. What did you do and how did you feel?

Did the firm help you perform your role effectively? If so, how?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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