8. Discuss the customers role as a potential competitor. Describe a time when you chose to provide...

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8. Discuss the customer’s role as a potential competitor. Describe a time when you chose to provide a service for yourself rather than pay someone to provide the service for you. Why did you decide to perform the service yourself? What could have changed your mind, causing you to contract with someone else to provide the service?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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