8. Do you believe that any of your service expectations are unrealistic? Which ones? Should a service
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8. Do you believe that any of your service expectations are unrealistic? Which ones?
Should a service marketer try to address unrealistic customer expectations?
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Krishnavendra Y
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Related Book For 
Services Marketing Integrating Customer Focus Across The Firm
ISBN: 9780078112102
7th Edition
Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler
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