8. What are the benefits to the company of an effective service guarantee? Should every service organization

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8. What are the benefits to the company of an effective service guarantee? Should every service organization have one?

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Services Marketing Integrating Customer Focus Across The Firm

ISBN: 9780078112102

7th Edition

Authors: Valarie A. Zeithaml, Mary Jo Bitner, Dwayne Gremler

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