For what types of product would a pioneer price skimming approach be most appropriate? For what types
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For what types of product would a pioneer price skimming approach be most appropriate? For what types of product would penetration pricing be more effective?
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Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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