The new product will be charged 18 000 a year for its share of general overheads. Advertising

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The new product will be charged £18 000 a year for its share of general overheads. Advertising expenditure will be £80 000, and £55 000 will be spent on distribution.

If the product sells for £12, what is the break-even point in units? What is the break-even point in sales volume?

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Marketing Concepts And Strategies

ISBN: 9781408064320

8th Edition

Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin

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