Identify several organizations that obviously have not adopted the marketing concept. What characteristics of these organizations indicate
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Identify several organizations that obviously have not adopted the marketing concept. What characteristics of these organizations indicate non-acceptance of the marketing concept?
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Related Book For
Marketing Concepts And Strategies
ISBN: 9781408064320
8th Edition
Authors: O. C. Ferrell, Sally Dibb, William M. Pride, Lyndon Simkin
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