If a small business conducts its break-even analysis properly and fi nds the break-even volume at a

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If a small business conducts its break-even analysis properly and fi nds the break-even volume at a price of $10 to be 10,000 units, should it price its product at $10? Why or why not? LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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