Interview two different types of local retail merchants (for example, a boutique owner and a manager of
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Interview two different types of local retail merchants (for example, a boutique owner and a manager of a franchise) to determine how the merchandise in their stores is distributed to them. Contrast the channels of distribution used, and write a brief report on your fi ndings. LO.1
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Small Business Management Launching And Growing Entrepreneurial Ventures
ISBN: 9780324569728
14th Edition
Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich
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