Tim and Tina own an independent pet grooming business in which employees are hired to groom the animals, take care of customer needs, and clean the facility. Other area competitors offer the same services and pay their employees minimum wage. Tim and Tina have decided to pay employees a living wage and include unlimited services for the employee’s animals and allow them to provide grooming for one guest of their choice each month. What could the grooming business gain from this payroll decision?