Visit a local retail store and observe brand names, package designs, labels, and warranties. Choose good and

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Visit a local retail store and observe brand names, package designs, labels, and warranties.

Choose good and bad examples of each of these product components, and report back to the class. LO.1

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780324569728

14th Edition

Authors: Justin G. Longenecker, Carlos W. Moore, J. William Petty, Leslie E. Palich

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