Why did celebrity endorsement appear more effective than some conventional promotional executions (such as the campaign slogan

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Why did celebrity endorsement appear more effective than some conventional promotional executions (such as the campaign slogan in this campaign)? Do you have similar experience from your media consumption and/or social mar keting practice?

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Social Marketing For Public Health Global Trends And Success Stories

ISBN: 9780763757977

1st Edition

Authors: Hong Cheng, Philip Kotler, Nancy Lee

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Question Posted: Nov 25, 2024 07:01 AM

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Why did celebrity endorsement appear more effective than some conventional promotional executions (such as the campaign slogan

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Social Marketing For Public Health Global Trends And Success Stories

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