How did the multisector partnership among the government, nonprofit organ izations, private companies, the media, and citizens
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How did the multisector partnership among the government, nonprofit organ izations, private companies, the media, and citizens affect the 4Ps in the mar keting mix strategies in this anti–hepatitis B campaign in China? On which of the 4Ps do you think this multisector partnership had the greatest impact?
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Social Marketing For Public Health Global Trends And Success Stories
ISBN: 9780763757977
1st Edition
Authors: Hong Cheng, Philip Kotler, Nancy Lee
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