1. Go onto Facebook and Google+ and explore their check- in features. Whether you are comfortable checking in yourself or not, see the rich information location- sharing off ers. Also, join Foursquare. This network is the innovator and still important. If your organization has a physical location, location- based social media could be a key part of your strategy. Perhaps the business is already on Facebook but has not thought about taking advantage of locationbased features. Take some time and brainstorm ways the brand could use location information for a business advantage.